Kendrick Lamar Details the Origins of Black Hippy
Inside the back rooms of San Manuel Amphitheatre, Kendrick discussed the group's history and how they've been able to stay together as TDE. He discussed how fans connect with not only the each member of the collective; but also, the Black Hippy movement as a whole.
Toward the end of the interview, Kendrick explained why groups part ways and how they were able to come together in a more forceful way as a label.
"We feel that when a group come together, from the jump, there's almost a stigma where they eventually break up and that's because later down the line everybody have they own creative differences," K-Dot said when describing the group's dynamic. "So what we did was, start off with our own creative space and let each person in the group let 'em know what it is and what we working with, be familiar with it and then bring it together."
Watch the full interview with Guerilla Union below: