Kendrick Lamar Unites Gangs With Reebok Ventilator Sneakers
If Kendrick Lamar's song "King Kunta" has been blaring out of the speakers at your backyard boogie but you don't have the proper footwear to get your groove on, Reebok's got you covered. The rapper's ties to the sneaker brand are no secret but he's finally cashing in on that affiliation with his first sneaker release.
The To Pimp a Butterfly creator been affiliated with the Reebok Ventilator since there was talk of him teaming with the brand so it's only right that his first shoe be a variation of the model. The Compton rhymer uses this platform in a similar way that he does with his music to promote the message of peace as it relates to gang violence.
With a neutral toned suede upper and gum outsole serving as a base, that point is made well but it's fully driven home by the words "red" and "blue" on the heel of each sneaker -- to signify the Bloods and Crips of course. The word "neutral" is also sewn into the tongue tag behind his signature and the TDE logo.
This is one artist who has the ability to maneuver through any hood regardless of affiliation and remain neutral -- hence the word inscribed on the shoe -- so this pair really lets you walk in his shoes for once. You can find the Kendrick Lamar and Reebok Ventilator release on shelves at select retailers starting July 18.
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