Joey Bada$$ and his Pro Era crew have teamed up with Adidas Originals to help them open up their U.S. flagship store in New York.

The doors will officially open on Wednesday (Aug. 17) in the bustling SoHo area of Manhattan. The retail space will offer a variety of selected Adidas Originals sneakers and gear for men, women and children.

To further help with the grand opening, Joey and Pro Era members CJ Fly, Kirk Knight and Nyck Caution appear in an Adidas Originals ad talking about their humble beginnings in Brooklyn, N.Y., and how the borough shaped their creativity and passion for music.

As part of the new store launch, Adidas also has created a New York City specific colorway of their famous NMD-style silhouette that will be available for purchase through their Adidas Confirmed App starting Monday (Aug. 15).

If you are in the New York area, the Adidas Originals Flagship store will be open to the public starting on Wednesday from 10AM-8PM ET and on Sundays 10AM-7PM.

Watch Joey Bada$$ and Pro Era's Adidas Originals visual ad above.

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