Get used to the name Isaiah Rashad -- you're going to hear it a lot in the future.

The latest rapper to join the Top Dawg Entertainment roster Rashad has a gift for compelling narratives, high-level lyricism and heartfelt introspection. That makes him a lot like his TDE brethren Ab-Soul and Kendrick Lamar -- except Rashad's music has a distinctly southern twist to it.

Proudly reppin' the rarely repped Chattanooga, Tenn. gives us the melodic side of Southern hip-hop that's as cerebral as it is visceral. His excellent debut EP 'Cilvia Demo' tells the story of a kid coming of age dealing with life's contradictions.

The subject of our latest installment of our #NextUp new artist profile series, we get to know Isaiah Rashad as he tells his story in his own words.

Watch as he talks about his creative process, what informs his music, touring and ultimately what inspires his art.