21 Savage made the word "Issa" very popular since he said it during an interview. People everywhere have been using the phrase. It has become so popular that Savage himself named his new album– Issa Album. And he didn't stop there, in conjunction with his album Savage launched a lifestyle brand with a permanent online store called "ISSA."

The full-scale brand shop has three capsule collections, "ISSA", "Flock Together," and "Savage Box." The brand is inspired by his album and his personal journey.  Each collection varies in price, the "Flock Together" collection that is filled with Savage Eagle ranges from $25- $250.

The ISSA collection designed by SameHoodlum include t-shirts that are priced at $25 and include four pieces that incorporate the album's cover art. The Savage Box collection is also $25 and has nine pieces, all t-shirts, each with a different colored box logo that read "Savage" in the center of each shirt.

The inspiration behind Savage's Slaughter gang street wear collection is the idea that birds of a feather flock together. The collections pull design inspiration from American outlaw biker gangs fused with the family culture of Savage’s street gang.

For more information visit the store, here.



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