Queen Latifah to Launch Her First Fragrance in 2009
Rapper-turned-actress-turned-jazz singer Queen Latifah is partnering with Parlux Fragrances Inc. to create and distribute a series of scents for the multi-faceted artist. "Every woman is a Queen in Latifah's world," Neil J. Katz, Chairman and CEO of Parlux Fragrances, Inc., said in a statement. "With that sense of empowerment in mind, the fragrance we will create together is, naturally, going to express not simply beauty and sensuality but inner strength and an exuberant sense of confidence."
Latifah's image has helped her endorse everything from fast food restaurants (Pizza Hut) to weight loss programs (Jenny Craig) to beauty products (Cover Girl). But the singer strongly promotes inner beauty. "For me, beauty really does start on the inside," Latifah said. "It's like a state of mind, a state of love if you will. So I see fragrance as just a natural expression of this state of love: scent expresses a woman's confidence and sensuality; it's how she embraces her body, her mind and her strength." The first fragrance will hit stores in 2009.
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