SXSW is upon us! The biggest arts and music festival of the year looks to be especially live and everyone is understandably excited. We’re going to help make your experience a little bit smoother—because there’s just too much good music and too many cool events for you to miss.

So what's going on at Mazda + Hype Machine's Hype Hotel this year? Mazda is amping things up with some spectacular installations, including an interactive projection mapping experience. Located in the outdoor space, a Mazda CX-3 becomes a canvas for a variety of dynamic visuals that are displayed onto the vehicle from a massive, high-powered projector. Inside, a custom-designed spectrum analyzer in the shape and size of a Mazda CX-3 uses LED lights to create patterns of colors that respond to the music from the bands playing onstage.

Among the bands set to take the stage are Petite Noir, Carli XCX, Empress Of and Jack Garratt; so the 2016 lineup is as stellar as ever. We all know how difficult it can be to catch a great show with all of the talent, limited time and so many lines. It can be insane trying to actually catch the coolest acts and you don't want to miss a great song from an awesome band. So there’s an easier way for you to not miss the best performances.

To take some of the pressure off of you and to help you get around those lines, we’re giving away 5 Mazda #FastPass + guest per session. Use #FastPass and you may win to skip the line; your SXSW experience will be one for the ages and here's your chance to make it as memorable as it can be! Be sure to tweet “I want to #HypeON with #MazdaSXSW so I can skip the line at #HypeHotel!”

Winners will be selected randomly through Twitter. For more details:

Brought to you by Mazda, presenting sponsor of Hype Hotel at SXSW. #MazdaSXSW #HypeON

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