Mazda

SXSW is upon us! We’re going to help make your experience a little bit smoother

SXSW has just announced its 2016 Hype Hotel lineup and its as eclectic a bunch of ambitious talent as ever.

Want to watch performances of all of your favorite acts performing in Austin, but don't want to sit through endless hours of shaky handheld phone video with bad audio and worse camera angles? This year, Hype Hotel and Mazda have you covered.

Whether it’s having to choose between a series of impossible decisions on who to see, or keeping your energy up while you do it, SXSW is as much an endurance test as it is a music festival. This year, Hype Hotel and Mazda partnered to make it all a little easier.