Beyonce Teams With Topshop for Athletic Streetwear Brand
Just when you thought Beyonce was taking a break since she closed out her On the Run tour with Jay Z, she's focused on a new project. But instead of another mega tour or secret digital album, the singer is going back to her passion for fashion.
Queen Bey has partnered with Topshop to feature “clothing, footwear and accessories across dance, fitness and sports categories," according to British Vogue. Now you can literally say “I woke up like this” in Bey’s new line, which will be a 50-50 deal between Topshop and her Parkwood brand. The partnership is listed as Parkwood Topshop Athletic Ltd.
"I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking," Beyonce said in a statement on Monday (Oct. 27). "Working with its development team to create and produce a technical and fashion-led collection is exciting, and I'm looking forward to participating in all aspects of this partnership."
Beyonce has always been an avid fan of Topshop, as she's been photographed rocking variations of their crop top and skirt combinations throughout the summer.
“Creating a partnership with Beyonce, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category,” said Philip Green, owner of Arcadia, which operates Topshop. “Being partners with Beyonce and her team, who have the greatest creative energy and enthusiasm, is inspiring for all of the team at Topshop. We have much to achieve in just under a year, but we are all up for the challenge, and look forward to delivering athletic streetwear in an inventive and exciting way."
Green plans on hiring a full team to handle Bey’s line. No word on when the activewear will be available but it looks like fans could be rocking the icon's threads by next year.
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