According to reports, Beyonce -- in some shape or form -- will takeover New York's Union Square to launch her debut fragrance Beyonce Heat tonight (Feb 2.) between 6PM and midnight. According to the New York Daily News event page, the R&B/pop diva is "illuminating the central destination with fiery red light and smoky fog, infusing the winter landscape with a steamy, sexy aura."

While it's unclear if Beyonce herself will be hanging in Union Square (doubt it), she will, however, be partying it up at 15 Union Square, following an appearance at Macy's Herald Square. Rumor has it, Bey's little sis' Solange will deejay the private Heat launch party.