MC Hammer, the rapper known worldwide for his gold parachute pants, has revealed he's making a foray into the world of Mixed Martial Arts.

The 'Can't Touch This' rapper has announced that he has started a Los Angeles-based MMA management and promotional company called Alchemist Management, which he will head up as CEO.

"I've been a fan of combat sports for years," Hammer explained. "MMA is the fastest growing sport in the world and this is a great opportunity for us to launch a full-service management company. Alchemist Management will leverage its relationships and resources for the benefit of fighters, the sponsors, and the industry at large."

Hammer actually has a history of working with respected fighters, having managed heavyweight champion Evander Holyfield back in the early 1990's.

His company currently reps several fighters in both the UFC and Strikeforce MMA organizations, including Nate Marquardt, Tim Kennedy, Vladimir Matyushenko, Jorge Rivera, James McSweeney, Antoni Hardonk, Jared Hamman and Luke Stewart.

Yo Hammer, don't hurt 'em.