MMA

MC Hammer, the rapper known worldwide for his gold parachute pants, has revealed he's making a foray into the world of Mixed Martial Arts. The 'Can't Touch This' rapper has announced that he has started a Los Angeles-based MMA management and promotional company called Alchemist Management, which he will head up as CEO...

Businessman/rapper P. "Master P" Miller has announced that he will be judging a Mixed Martial Arts WGC event next week, in an attempt to raise funds for Haiti. "Mixed martial arts is the fastest growing sports in the world," Master P said of his involvement in the MMA fight...

Designer eyewear brand Serious Pimp has announced a partnership with a gang of West Coast OG's, to promote its new line. The company, which launched in 1999, designs "sunglasses that blend hip-hop style with MMA attitude." Serious Pimp currently sponsors mixed martial artists Kimo Leopoldo and Jake Shields, but has now signed on Cali legends Snoop Dogg, Ice-T, DJ Quik, members of Tha Dog

Troubled rapper DMX is training for the fight of his life, and it's not the comeback album Swizz Beatz has been hyping, nor is it the gospel record X has been promising fans. In December, DMX is scheduled to fight musician Eric Martinez in Birmingham, Alabama...