Future to Open Future Hive Pop-Up Shop in New York
The Atlanta native has teamed up with Fancy, a social shopping website, to bring the store to the Big Apple for one week only - Aug. 2 to Aug. 8. This is at the same time that Future’s “Summer Sixteen” tour with Drake will pull into NYC.
According to Women’s Wear Daily, the pop-up shop will feature a VIP lounge, art gallery and retail space with Freebandz apparel that you won't find at his tour.
“What we wanted to do is create an experience for the fans,” said Marcus Howard, head of business at Fancy to WWD. “We’ve seen what everyone has done with the standard pop-up and they are essentially glorified merchandise stands. We want people to come in and feel like it’s Future’s space and offer a high-quality retail experience.”
Among the hot ticket items that Future will be selling include a limited-edition motorcycle jacket that was created in collaboration with John Varvatos and designer Adam Bohemond, which retails for $2,500. Luxury brand Moreca custom designed a leather weekend bag that retails for $1,700 and includes the hang tag, “Always Secure the Bag,” a phrase made popular by DJ Khaled. Finally, pin accessory company Pintrill will have exclusive Future pins for sale.
There will also be plenty of affordable T-shirts and other wares for fans to buy so if you are on a budget you won't be left out.
"We want them to spend time here and tell their friends about it," said Howard of the Future Hive shop. "You are discovering things about Future that you might not get from a merchandise stand.”