Chief Keef has adopted the most peculiar marketing tactic since the arrival of his newest child. The 19-year-old rhymer recently welcomed his fifth baby into the world, whom he named after a record label. Yes, you read that correctly.

Sno FilmOn Dot Com Cozart has been named after, the streaming TV and music platform owned by Hologram USA billionaire Alki David. Chief Keef signed with the label after parting ways with Interscope Records.

However, the name may not stick due to -- you guessed it -- paternity issues.

Keef, who has been in very public child support wars with the mothers of his other four children, was happy to introduce his latest creation to Instagram. He shared a photo of his bundle of joy accompanied by the caption "The White Sosa" on Monday (Aug. 24), but deleted it less than an hour later.

The same day, Baby Sno's new name was revealed in a press release. "Alki David [FilmOn founder]  has announced that Chief Keef and his newest baby mama have agreed to name the newborn Sno FilmOn Dot Com Cozart in order to promote the release of Sosa’s double album Bang 3 with FilmOn Music and MondoTunes on September 18th,” the statement read.

The "Yes" rhymer more than likely was influenced by his lawyers to remove the photo. According to TMZ, Keef's legal team is challenging the paternity of Sno, claiming the child's mother, Lauren Woods -- who Keef reportedly bagged at a show in Kentucky --  could be another woman looking to get paid.

Apparently FilmOn seems to agree. "In light of new developments disputing that Chief Keef is the father of Baby Sno, the streaming TV and music platform is retracting the right to let the mother, Lauren Woods, use the middle name FilmOn Dot Com until paternity is settled," said in a statement on Thursday (Aug. 27). "We wish Ms. Woods all the best."

Keef's Bang 3 album, which has already leaked, drops in its entirety on Sept. 18. Hopefully he can figure out his parental status prior to its release so he can focus on business as usual.

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