Big K.R.I.T. Releases Inspirational ‘Keep The Devil Off’ Video
Big K.R.I.T. is bringing positive vibes to the world. In his new video for “Keep the Devil Off,” a young boy is avoiding the negativity by dancing.
The black-and-white visual, directed by Alex Nazari, features social media star KidaTheGreat, who walks around his neighborhood where he see toughies hanging out on the block and a fatal robbery. But miraculously, he avoids the danger by showing off his fancy footwork. The video is intermixed with scenes of K.R.I.T. spitting his empowering rhymes via his silhouette.
“Keep the Devil Off” is from K.R.I.T’s upcoming album, 4eva Is a Mighty Long Time, which arrives on Oct. 27. The 22-song collection is the follow-up to his 2014 effort, Cadillactica and his first full-length project since his departure from Def Jam in 2016.
The "Confetti" rapper also released the artwork for each disc, which represents the two sides of the Mississippi rapper. On the first cover art, the Mississippi rapper is flossing with a gold grill in his mouth, while the second image features K.R.I.T in a hoodie with his hands raised in prayer.
Check out Big K.R.I.T.'s new video above.