It must be nice to know that your label has your back when times get tough, but some things are just better heard from the horse's mouth. After finally getting fed up with the series of scandalous rumors questioning Asher Roth's sexuality, SRC Records Vice President, DJ Vlad posted a blog entry this weekend trying to put a stop to the madness. Vlad not only disputed the rumors that Asher had been dropped from SRC, but he also insisted that Asher was not gay. Still, the masses were not satisfied until Asher finally issued a statement condemning the rumors and scolding everyone for being childish at the dawning of a new, progressive year.

"I hate to disappoint and take away the entertainment of it all but I am straight, not gay. It's disheartening to know such 'news' on someone's personal life can be portrayed as fact with no viable source," Asher said. "This, to me, is an opportunity to expose our vulnerability to lies and manipulation through unprofessional and irresponsible news outlets, in which people consider truth. Further, someone's sexual orientation should never be big news, as it delivers a troubling message to children that they can't be themselves without fear of judgment. Race, creed, and sexual persuasion should not just be tolerated but understood and accepted. It's extremely disappointing that this topic would be used with the intention of being hurtful. We are near 2010 ... 2010!! Yet race, sex and religion still play a major role in a hate-driven society. For the love of the future and humanity ... let's wake up."

The future and humanity? Well-played Asher.