A$AP Rocky is one of the coolest guy in rap, but he stands by a code and he wants to share that with you in his new ad with Courvoisier. The Harlem rhymer has teamed up with the premium cognac maker to be their Brand Ambassador.

Rocky will appear in Courvoisier’s “Honor the Code” print and digital campaign to explain why it's important to have a code in your daily life.

"I think your code is equivalent to your standards and your morals. It's whatever you believe in," he states in a press release. "And you should always stand by and honor what you believe in."

The 28-year-old rapper concludes that Courvoisier honors a code of excellence when it comes to developing a great-tasting cognac. "Courvoisier's commitment to quality, old-school production methods, design and art speaks to me," he says.

In the video above, A$AP Rocky is looking very dapper (as usual) in his suit while holding a class of Courvoisier. "Persevere that's a code you should live by," he says. "Always strive, always prosper."

Next up for A$AP Rocky is a performance at the 2017 BET Awards this Sunday (June 25). The star-studded event will air live from Los Angeles at 8 p.m. ET.

Raise a glass to A$AP Rocky.

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