Watch Kanye West’s ‘American Psycho’ Inspired ‘Yeezus’ Promo Video
Kanye West's new album Yeezus dropped today (June 18) and to help promote it West has released a video short inspired by the movie "American Psycho." The film, based on a book of the same name by Bret Easton Ellis, told the story of a Patrick Bateman a shallow, narcissistic, pop music obsessed investment banker who moonlights as a thrill-seeking serial killer. Kanye's promo clip stars Scott Disick, Kourtney Kardashian's boyfriend/ baby daddy, and Jonathan Cheban, a close friend of Kim Kardashian.
The video is inspired by a darkly comedic scene from "American Psycho." In the promo we get "Lord Disick" doing his best Patrick Bateman impression; giving an unsolicited review of the Yeezus album praising its brilliance right before chopping down Cheban with an axe. Team Kanye teased the video this past weekend, when the clip was projected on a building in Los Angeles during a Yeezus listening party.
The clever promo video is yet another part of Kanye's unorthodox album rollout for Yeezus. The album has no official single on the radio and the "New Slaves" video that was projected on walls all over the globe hasn't even made the rounds on the 'net yet. The album has received largely favorable reviews thus far. Now it's a matter of seeing the commercial results of a marketing campaign that was described as an "Anti-Marketing Campaign."