Rihanna's freshly launched Fenty Beauty is all the rage these days, and she has the numbers to back it up.

WWD reports that Ri-Ri's beauty line, which made it a point to consider a wide range of diverse skin tones with its products, earned $72 million in earned media value during the month of September. Earned Media Value is basically the dollar amount that is assigned to media gained through social endorsements. It measures the value of  social word-of-mouth marketing programs, according to workforce communications platform, Social Chorus. Basically, Ri-Ri did not come to play.

YouTube also just announced that Fenty Beauty racked up 132 million views in its first month. The line launched on Sept. 8 and has since been hailed for its inclusivity, offering a 40-shade foundation collection, and featuring diverse models of all skin tones.

In short, Rihanna is out here winning.


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