Rihanna Signs Deal With LVMH to Create Her Own Makeup Brand
Rihanna continues to make boss moves. The Bajan beauty is now developing her own makeup line.
Women's Wear Daily reports that RiRi has signed a deal with the Kendo division of LVMH Moët Hennesy Louis Vuitton to create her own makeup brand called Fenty Beauty by Rihanna. The 28-year-old singer is no doubt flawless so it only makes sense that she craft her own products.
Rihanna reportedly secured $10 million in the beauty deal. It's a safe bet though -- she has successfully launched several collaborations in the fashion industry within the past year. Among her partnerships include Parlux Ltd for a Rihanna-backed perfume and FENTY fashion line, as well as a shoe deal with heels king Manolo Blahnik.
And it seems that she's set to make the magic happen again with her make-up line.
“Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” said Kendo's CEO, David Suliteanu. “We are aiming for the stars.”
“Kendo is honored to work with Rihanna,” he concluded.
The tentative release date for Fenty Beauty by Rihanna is set for the fall of 2017.
Congratulations to Rihanna on her new makeup deal with LVMH.