Rae Sremmurd Inks Sneaker Deal With Reebok Classic [PHOTO]
Rae formally made the announcement on their Instagram page. They also posted photos of themselves rocking the all-white Reebok Classic leather shoe in their newly launched campaign. “We officially partnered with [Reebok Classics] & are excited to be apart of the Reebok family! New styles on the way very soon,” they wrote.
In a press release (via The FADER), Reebok's General Manager, Todd Krinsky, explained why they signed Rae Sremmurd to a deal.
"Swae and Jxmmi are the perfect partners for the Classic Leather. These guys are constantly pushing boundaries, which Reebok Classic is all about,” he said. “Few artists so passionately embrace life and nonconformity like Rae Sremmurd and we’re excited to bring them into the Reebok Classic family."
The Reebok Classic campaign will include photography and cultural events, as well as the Classic Leather Truck, which will be outfitted to mirror the design of Reebok's Classic Leather Sneaker.
So look for Rae and the Reebok Classic Leather Truck during the duo's tour run of festivals this summer.
Rae Sremmurd joins fellow rapper Kendrick Lamar as sneaker ambassadors for the Reebok Classic Leather brand.