MC Hammer Reveals New Search Engine, WireDoo
"We're always thinking about how can we solve problems, how can we improve user experiences," he stated of brainstorming sessions with his WireDoo co-founders. "And the idea here was, how would we be able to improve search... What came out of it was this relationship-driven searches. Searches that go beyond just the generalities, that give you more relative information in a consistent way in one environment."
Hammer, born Stanley Kirk Burrell, gave some insight into WireDoo, explaining that a search for a car, for example, includes not solely the vehicle itself but its mode and mileage, just as a home search carries relations of surrounding schools and neighborhood, among other things.
"It's about relationships beyond just the keywords," he stated.
The 49-year-old is set on launching WireDoo, which is currently in pre-beta stage, in December.