Lyor Cohen’s 300 Record Label Will Use Twitter to Sign New Artists
“In the modern A&R business we are all looking for talent in various places, and certainly Twitter is a terrific place to look at talent,” Cohen said during the Midem music conference. “If you want to get signed, you have to engage with Twitter, and of course YouTube, and we’ll be looking to try and develop tools that the rest of the music community can utilize.”
The 54-year-old, who says his "drug" is looking for the artist that will change his life and change formats, explains what he's setting out to do with 300. "The mission statement is to create a lasting reputation for high quality and artist development,” he shared. “It’s a creative hub that goes beyond the creation of music and songs. It’s a place where artists, managers, agents can access experience and tools so they could be highly participating in the artist development process."