Kanye West ‘Lost in the World’ Video: Ruth Hogben and Rapper Collaborate
Nearly two years after Kanye West released his fifth studio album, My Beautiful Dark Twisted Fantasy, comes the visuals for "Lost in the World," which features Grammy winning-crooner Bon Iver on the track.
The Chicago native teamed with fashion filmmaker Ruth Hogben and photographer Nick Knight's SHOWstudio for the black-and-white clip. As the effort commences, a warning flashes on the screen: "Strobe effects are used in this video." Subsequently, the word "lost" pulsates in a variety of languages before the video's title does much of the same. A woman then appears lying on a opaque floor before clouds appear and Kanye West enters the picture, decked out in a studded fitted cap, jeans and sneakers.
A group of anguished females in white T-shirts show up, seemingly trapped in a city before high-rise buildings pull apart to let sunlight in as they thrash about.
Watch Kanye West's "Lost in the World" Video
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