Obviously Kanye West knows his budding relationship with Kim Kardashian is the talk of the town and he's joining in the conversation. But there's a hilarious spin that takes place during a promo for the 2012 MTV Video Music Awards, hosted by comedian Kevin Hart.

Ever the jokester Hart puts on his best tux in the clip, ready to face the paparazzi alongside West and Kardashian, whom he dubs the "new 'It' couple" -- and he's the third addition. As part of the relationship, Hart is giving them all a new name. However, the My Beautiful Dark Twisted Fantasy creator and "Keeping Up With the Kardashians" star don't seem too happy with what he's devised.

Witness the hilarity unfold below. The 2012 MTV Video Music Awards air live Sept. 6 at 8PM on MTV.

Watch Kanye West, Kim Kardashian & Kevin Hart in a 2012 MTV Video Music Awards Promo

Watch Kanye West's "Flashing Lights" Video

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