Dame Dash Is Developing a ‘Brutally Honest’ Series About the Rise of Roc-A-Fella Records
Dame Dash has partnered with Preachers Of L.A. executive producer Lemuel Plummer for a series that will finally end all of those rumors circulating about what really went down with Roc-A-Fella Records, which was founded in 1996 by Dash, Jay Z and Kareem Burke.
“It means a lot that Damon trusts us to tell the story – the true story – of how two global music icons got their start and did nothing less than redefine pop culture,” Plummer told Deadline. “That story is so unbelievable and yet so true that we know we have an awesome responsibility as storytellers to get things right.”
Dash and Plummer say they envision the series being a lot like HBO's The People Vs OJ Simpson or Vinyl (let's hope it's not so much like the latter, which was cancelled earlier this summer). According to Deadline, the show will "examine the meteoric rise of the company that established Jay Z as a leading voice in hip-hop," and eventually introduced Kanye West to the world, while "looking at the high cost of fame and the pursuit of it."
Obviously, getting all of the music cleared for show, which could be a hit if it's even a little accurate, could be a sticking point. But Dame says he owns a lot of the music, and he's not worried about Jay getting on board, though he hasn't actually "crossed that barrier" yet.
“As much music as I could get, I know what I own, and there’s a lot of different artists that would probably not have a problem with participating,” Dash told the publication. “And hopefully Jay doesn’t either, but as of yet we haven’t crossed that barrier. I’m not worried about that.”
Dash, who also recently announced that he's set to launch an online TV network, Dame Dash TV, says the series won't really be focused on the music anyway, but rather the behind-the-scenes stories, the highs and lows, that came to define the label. The series will highlight Dash's private school upbringing to how he eventually became Jay's manager.
“What defined what we were doing is everything that was in my life equals Roc-A-Fella … there was a point of view at Roc-A-Fella I’m not quite sure people knew what it was. We had so much going on," Dash said.
Dash's perspective will reportedly define the show, particularly his experience with race coming up and later as a business executive.
“My experience is colorless. The reason why Roc-A-Fella crossed and became so essential to pop culture is that we were probably the most authentic people that were also so sophisticated,” Dash said. “My experience doing white people sh-- is just as heavy as my experiences doing black people sh--. Actually I think I’ve done white people sh-- better than white people.”
No word yet on when the series will air, but getting a back door perspective on what really went down at the Roc should be nothing if not entertaining.