Concepts x Asics Gel-Lyte III Boston Tea Party
The way shoes are packaged is a pretty big deal and to be completely honest, can be totally worth the purchase price. Concepts fully understands this and is taking the game to the next level by transforming their entire retail space to make way for their thorough new Asics release.
With a name like Concepts, the store has a lot to live up to and boy do they ever with this Asics Gel-Lyte III Boston Tea Party. The suede and mesh sneaker is cast in a way that makes the red, white and blue supremely rockable thanks to smart color blocking and gold trim as a finish. Even if you aren't patriotic at all, these will still pass the style test with flying colors as a super fly silhouette.
It's really fun to see a theme executed properly. To make this a fully immersive retail experience, the store has been transformed into a snapshot of what the Boston Tea Party could have possibly looked like. The installation is complete with sneakers perched atop branded flotsam and even the bow of a boat jaunts out from the store's wall. You'll be able to purchase the set of sneakers on May 2 at Concepts Cambridge location in Massachusetts as well as the New York City Annex.
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