Big Sean and Travi$ Scott Appear in Justin Bieber’s ‘Purpose: The Movement’ Videos
Rappers Big Sean and Travi$ Scott help usher in the release of Justin Bieber’s new album Purpose by appearing in the pop crooner's short film series called Purpose: The Movement.
On Saturday (Nov. 14), the Biebs unveiled his dance-themed series by dropping videos every hour for every song on the album. Sean Don appeared in the “No Pressure” clip, while Scott makes a rap cameo in the “No Sense” video. Both visuals are heavily choreographed and beautifully shot.
In the “No Pressure” video, the Detroit rhymer portrays a frustrated lover whose girl keeps giving him the cold shoulder in the relationship. "Girl you're so cold, so cold, so cold / How we so young but livin' so old? / In the bed together but we sleeping solo / That could drive you loco / You supposed to me my uno, Yoko Ono," he raps.
Elsewhere, in the black-and-white clip, we see a young man trying to convince the object of his affection that he's the man for her through his brilliant dance moves.
Meanwhile, the "No Sense" video is an eye-popping display of eye candy and slick choreography. In this fantastic visual, a bevy of beautiful female doppelgängers are boldly dancing to Bieber's come-hither lyrics.
Scott closes out the video with his verse on the song as he yearns for a woman to be by his side. He raps, "Time and time again I break a plan / Without you, girl I ain’t the man / Could never be all I can be / You overstand, I’m incomplete, apparently."
Overall, this a cool marketing strategy by the Biebs to help promote his new album, Purpose. The singer isn't the first to do this. When Beyonce dropped her self-titled album in 2013, she also included videos for all the songs on the collection -- an unprecedented move at the time.
Check out Big Sean and Travi$ Scott in their respective videos for Justin Bieber's Purpose: The Movement film series.