Fans that were hoping that Drake will respond to Pusha T’s diss track “The Story of Adidon,” will be disappointed because the rap superstar may not retaliate at all. According to the rap O.G. and CEO of Rap-a-Lot Records CEO James “J” Prince, he told Drizzy not to respond.

“I give him a call because this thing was headed above and beyond music,” he told Desus and Mero on their Vice late-night program. “The level of disrespect towards his mother, father, his friend [Noah '40' Shebib] was overwhelming.”

“So I advised him that we can not allow this moment interfere with our movement,” he added.

Mr. Prince said he wanted the rap feud to end out of respect for the rappers’ families, and he didn’t want it to go down the same road as the Biggie and 2Pac feud, which resulted in both of their deaths.

“People don’t understand that; they get caught up in the entertainment side,” he said. “But when the disrespect is blatant this where [it goes to another level].”

J. Prince is currently on a promo run to promote his memoir The Art & Science of Respect. The hip-hop veteran said the book is a blueprint on how to accept wins and losses in life.

A former car salesman who owned his own dealership in Houston, Prince established Rap-a-Lot back in 1987. He helped launch the careers of rap icons like Geto Boys, Scarface, Devin the Dude, Do or Die, Big Mike, the late Pimp C and Bun B of UGK.

With over 30 years of work in the rap game, J. Prince is the most respected and feared in the music industry. The 53-year-old executive is proud of his accomplishments thus far and believes his book will inspire others to pursue their dreams and earn their respect.

J. Prince's is available for pre-order at Amazon. The book will arrive on June 22.

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