Eminem’s rumored new album is definitely highly-anticipated by fans. But could he have snuck in some clever promo via a random IG post?

Fans on the Eminem subreddit noticed a cryptic Instagram post by Em’s longtime manager, Paul Rosenberg that appeared to be promo for Yelawolf’s Trial By Fire. In the background, an ad for a prescription drug called Revival features a backwards “E" reminiscent of Em's logo. It suggests that the name of Em's new project is Revival.

The video on the site also uses the instrumental from Dr. Dre and Eminem’s 2011 single “I Need A Doctor.” The phone number provided also features the “I Need A Doctor” beat and references “Lose Yourself.”

There's small print at the bottom that reads, “Manufactured by Popsomp Industries.” Popsomp Hills was the fictional rehab facility in promotions for Em's 2009 album Relapse. 

Em was in the news this week after High Court Judge Helen Cull in New Zealand ruled that the conservative National Party breached copyright of "Lose Yourself" when they used a similar song in their campaign ads. High Court Judge Cull ordered the party to pay the Detroit rapper 600,000 New Zealand dollars ($415,000) plus interest in damages, but Em is donating any monetary compensation he receives will go directly to hurricane relief efforts.

A rep for the rapper said that contrary to reports, he didn't initiate the lawsuit and was not consulted during the case.

Check out Rosenberg's IG post below.



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