Jordan Brand seems to manufacture hype at every turn and this time around, they’ve found a way to turn it up to maximum levels. In an announcement that is sending shockwaves across the internet, they’ve teamed up with none other than Mr. Marshall Mathers himself for a sneaker release.

Shady Records is turning 15 and in honor of the occasion, they are pulling out all the stops with an impressive sneaker release. They’ve taken an Air Jordan 4 and given it a black Carhartt clothed upper with shimmery silver wing tips and a translucent white outsole below. As a special shout out to the label, "ShadyXV" can be found written beneath the Jumpman logo, making this pair the perfect way to celebrate an anniversary.

As elusive as Eminem is, it’s only right that his pair of Air Jordans be equally so as this release will be limited to 10 pairs for friends and family only. They’ll be auctioned off via eBay starting on Nov. 10 and the proceeds will go to the Marshall Mathers Foundation. You can find out more about these exclusive kicks at Shady Records.

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