Diddy Changes His Name … Again

Diddy, whose real name is Sean Combs, is changing his moniker, yet again. The mogul, formerly known as Puff Daddy then P. Diddy, and then just plain ol' Diddy, is now going by the name Sean John -- which is the the mogul's first and middle names, and the name of the entrepreneur's successful clothing line.

Combs better hope his latest name change doesn't cause any confusion. The mogul took on some new ventures last year, including a multi-year, 50/50 profit deal with Ciroc vodka. Combs also released a fragrance dubbed 'Unforgivable.'

"I have always evolved and taken a different name each time. Right now I want to be 'Sean John' because that's where I am right now," Combs said in a statement.