There’s a new player in the streaming race and it’s called Amazon Music Unlimited. The online big-box store launched the service today (Oct. 12) and it will directly compete with the likes of Apple Music and Spotify.

According to Tech Crunch, fans can sign up for $9.99 per month, however, Prime members will get a discount at $7.99 per month. The service reportedly offers "tens of millions" of songs with major labels Sony, Universal, and Warner Music onboard.

It’s no surprise that Amazon wants a piece of the streaming market. According to the RIAA, streaming itself saw an 8.1 percent rise in the first half of 2016. Overall, streaming revenue alone increased 57.4 percent between 2015 and 2016.

However, Amazon has a long road to go to catch up to Spotify's 40 million paid subscribers and Apple Music's 17 million. Meanwhile, rumor has it that Pandora is launching a streaming in the future as well.

So the streaming field is about to get more crowded, much to the chagrin of Kanye West.

What do you think of Amazon Music entering into the streaming world? Tell us in the comments below.

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