The Weeknd Turns Into a Fireball in ‘Can’t Feel My Face’ Video
Unlike his previous videos, the Toronto native gets the party going by performing the single in front of a packed, smokey club. And while many of the attendees aren't into it, there's clearly a woman in the crowd who's got the the crooner's attention.
The video, directed by Grant Singer -- he helped create The Weeknd's previous visual, "The Hills" -- features a twist. As audience members get restless and throw drinks at him, one man, who you may have seen in other Singer-directed videos, lights a cigarette then throws the lighter at the singer.
This may come as a bit of a shock since the fire not only engulfs The Weeknd in flames but also ignites everyone's spark. While the crooner looks like a dancing fireball onstage, everyone else in the room gets on their feet and parties it up.
"Can't Feel My Face" will appear on his upcoming sophomore album, Beauty Behind Madness, which releases on Aug. 28. "Often" and "The Hills" will also be cuts on the record. In the meantime, The Weeknd is getting ready to perform at Made in America on Labor Day weekend, where he is slated as one of the headliners.
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