Kirko Bangz & August Alsina Pose a Powerful Question in ‘Rich’ Video

They say patience is a virtue, and not many rappers are more virtuous than Kirko Bangz. It's been a full three years since he broke out with 'Drank In My Cup,' and although he's earned a XXL Freshman nod and put out minor charting hits like 'Keep It Trill' and 'Hoe' since then, it looks like the Texas native is only now poised to make his mark on the game.

With his long-awaited debut album, 'Bigger Than Me,' slated for a release later this year, Kirko shares the official video for 'Rich,' featuring August Alsina. Keeping in tune with the song's rags-to-riches theme, the Itchy House Films-directed clip sees Kirko ditching his 9-to-5 to chase that paper in, well, others ways. The rapper eventually ends up with the flashy car, expensive chains and side piece, but it doesn't come without a cost.

The video ends off with a powerful question: "There are several ways to become 'RICH,' which one will you choose?" Who says there's no conscious rap in the mainstream?