Contact Us

Volkswagen Super Bowl Advertisement: Sean Paul Cosigns Controversial Commercial

Bryan Bedder, Getty Images

Volkswagen’s controversial Super Bowl advertisement — which finds a white office worker speaking with a Jamaican accent and adopting the island’s laid-back approach to life — has critics and pundits up in arms. It’s racist, they say.

But not everyone finds fault with the spot, which has lit up social networks since it was uploaded last weekend. The commercial will air nationally during the Super Bowl on Sunday (Feb. 3).

“[It’s] just entertainment,” reggae star Sean Paul tells TMZ. “To me it’s no different than the Italian accents in ‘The Sopranos’ or the English accent in Guy Ritchie’s movies.”

In more serious corners of the world, the ad is being slammed.

“Blackface with voices,” is how New York Times columnist Charles M. Blow described the ad to CNN.

“[It’s] just saying that black people are happy,” Barbara Lippert, editor-at-large at, said during an appearance on NBC’s The Today Show.

But elsewhere the feeling is that the backlash is much ado about nothing.

Jamaica’s Minister of Tourism Wykeham McNeill thinks the ad can only help.

“I think this is a very creative commercial which truly taps into the tremendous appeal that brand Jamaica and its hospitable people have globally,” McNeill said in a statement.

Watch the ad and tell us what you think — is it racist or not?

Watch Volkswagen’s Super Bowl 2013 Game Day Commercial “Get In. Get Happy” Video


Recommended for You

Around the Web

Best of TheBoombox

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for The Boombox quickly by connecting your Facebook account. It's just as secure and no password to remember!