Travis Scott Debuts New Hype Williams-Directed Video ‘90210’
Travis Scott's action figure stars in his new Hype Williams-directed video, "90210" featuring Kacy Hill.
In an interview with Zane Lowe, the Houston rapper said that he'd been working in the visuals for "four f---ing months," and watching the two separate storylines unfold, it's easy to see the work that was put into it. The action figure is the same one that appeared on the cover of Travis' 2015 album, Rodeo.
In one storyline, the stop-motion video features the action figure as he courts a blurred out Barbie figure, while in the other, the action figure tears the town up, kicking over buildings. Obviously a testament to Travis' creativity and innovative approach to his music and art, the video serves as a prelude to his upcoming project, Birds in the Trap Sing McKnight, which will feature appearances from Kendrick Lamar, Kid Cudi, Kamaiyah, and Cashmere Cat.
Travis has definitely been busy lately. In addition to dropping the new visuals, he just kicked off his new Beats 1 radio show, “.Wav,” where he's already debuted new music from Usher, Alicia Keys and Kanye West.
As for his forthcoming sophomore album, Birds in the Trap Sing McKnight, he said he’s been working “super hard” on it and is gearing up to release it soon.
“I’m not trying to really have no sleepers, nothing,” he said in an interview Zane Lowe. “People, if you’re a diehard Travis fan, you’ll understand this. I just want them to understand from one to the end. I’ve worked with like so many people I’ve always wanted to work with on this album, too, so it’s amazing.”
Watch the video here.