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Watch The Underachievers’ New ‘Land Of The Lords’ Video & KidSuper Lookbook


Brooklyn rap duo the Underachievers┬ákeep their momentum going with their fly new ‘Land of the Lords’ video that also serves as a lookbook for KidSuper’s new line.

The track originates from the duo’s debut mixtape, ‘Indigoism,’ which caught a serious buzz based on Issa Gold and Ak’s rapid-fire, often-drugged up rhymes about spirituality, besting other MCs, and their native Brooklyn. It’s only fitting, then, that the video also shows love to the New York City borough and the crew at KidSuper.

The clothing brand’s Brooklyn boutique is the video’s setting, where the two rappers indulge in some greenery and try on the 2013 line of new shirts, hats, and more. It’s an easy, albeit fresh, means of doubling down for KidSuper and the Underachievers, the latter of whom also have a new project in the works.

You can watch the video below.

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