sunglasses

Snoop Dogg’s Serious Pimp Co. Sues Knockoff Brand
Snoop Dogg's clothing and sunglasses company Serious Pimp has reportedly taken legal action against a man whom they claim has knocked off the design of Snoop's signature OG Bandana sunglasses.
According to the lawsuit, Serious Pimp -- founded in 1999 by entrepeneur Damian Kutzner, along with Snoop an…
50 Cent Sees Profit in 3D Sunglasses
There's no denying 50 Cent's success as a businessman. From G-Unit Records to Vitamin Water, the Queens native has racked up millions with his ventures. Now, Fifty is moving down the accessories lane with his latest investment: 3D sunglasses...
Wiz Khalifa Gets Shady
Wiz Khalifa is getting shady. The Pittsburgh rapper has just announced a partnership with Eyetique to produce his own line of sunglasses dubbed The Elevators. He debuted the specs in his video for the hit 'Black and Yellow.'
Joining Mary J...
Snoop Named President of Serious Pimp Clothing Line
Snoop Dogg will take on a new executive role this week. On May 29, Tha Doggfather will be named President of Serious Pimp, a clothing and sunglasses line that blends hip-hop and Mixed Martial Arts cultures, with which Snoop has recently become involved...
Mary J. Blige Launching Premium Sunglasses Line
Sunglasses have been part of Mary J. Blige's signature style since her debut in 1991, so it comes as no surprise that the hip-hop queen of soul is designing her own line of shades.
Blige, along with her label Interscope and its Chairman Jimmy Iovine, has joined forces with premium eyewear compa…
Snoop Dogg, Ice-T & More Partner With Serious Pimp Sunglasses
Designer eyewear brand Serious Pimp has announced a partnership with a gang of West Coast OG's, to promote its new line. The company, which launched in 1999, designs "sunglasses that blend hip-hop style with MMA attitude." Serious Pimp currently sponsors mixed martial artists Kimo Leopoldo…