Contact Us

Snoop Named President of Serious Pimp Clothing Line

Snoop DoggSnoop Dogg will take on a new executive role this week. On May 29, Tha Doggfather will be named President of Serious Pimp, a clothing and sunglasses line that blends hip-hop and Mixed Martial Arts cultures, with which Snoop has recently become involved. Snoop has been promoting the company’s eyewear since last December, while his spiritual advisor and former pimp, Bishop Don “Magic” Juan was appointed Serious Pimp’s Chairman of the Board early last week.

The announcement about Snoop’s new title is expected to be made at Caesar’s Palace before Saturday’s Quinton “Rampage” Jackson and Rashad Evans UFC match. According to Serious Pimp’s CEO Damian Kutzner, Snoop’s status in the music industry, combined with Serious Pimp’s leverage in the Mixed Martial Arts community will help build Serious Pimp’s brand.

“Serious Pimp got its start sponsoring MMA fighters in their bouts,” stated Kutzner. “Ironically, ‘Rampage’ was one of the first fighters we got behind. Snoop Dogg’s attendance at this fight shows the company’s connection to the past and its vision for the future.”

After the fight, the Doggfather will be performing at the LAX Nighclub in celebration of his new title.

Recommended For You

Around the Web

Best of TheBoombox

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for The Boombox quickly by connecting your Facebook account. It's just as secure and no password to remember!