Lil Yachty Appointed Creative Designer for Nautica 2017 [PHOTO]
Lil Yachty is expanding his portfolio into the fashion world. This time, he’s putting his brand name to good use. The Atlanta rhymer has been appointed the Creative Designer of Nautica for 2017.
According to Women’s Wear Daily (via Spin), Lil Boat will collaborate with the apparel company on a new collection this year and steer them in the right direction when it comes to promoting their brand.
“We are excited to be collaborating with Lil Yachty this year…He is much more than just a music artist. He is a creative soul,” Nautica president Karen Murray told WWD. “His innate passion and affinity for the brand, fabulous taste level and the way he looks in our clothes, make him the perfect partner for the Nautica brand.”
Yachty also made an announcement on his Instagram page. In the photo above, you can see the 19-year-old rapper donning a varsity jacket with “Nautica” name embroidered on the back. “Time 2 turn up at my new home,” he wrote in the caption.
In addition to his new fashion gig, Lil Boat released the paintball-themed video for his latest single, “Shoot Out the Roof.” You can watch it below.
Love them or hate them, these so-called mumble rappers are winning out here in these streets.
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