Kanye West Releases ‘American Psycho’-Inspired Video to Promote ‘Yeezus’
‘Yeezus’ finally dropped today, June 18. To help promote the album, Kanye West has released a short video on his website.
Starring Scott Disick, Kourtney Kardashian’s boyfriend, and Jonathan Cheban, a close friend of Kim Kardashian, the video is clearly inspired by the film ‘American Psycho.’ The scene shows Disick giving an album review of the new album, praising its brilliance, before chopping down Cheban with an ax.
The video was first hinted at over the weekend, when it was projected in Los Angeles the way ‘New Slaves’ was first premiered to the public. It is another element of Kanye’s unorthodox album rollout leading up to June 18.
The album came out with no official single, and no radio promotion. The album has received largely favorable reviews thus far. Now it’s a matter of seeing the commercial results of a marketing campaign that was described as an “anti-marketing campaign.”