Andre 3000 Teams Up With Tretorn for Global Campaign [PHOTO]
Throughout his career, Andre 3000 (aka Andre Benjamin) has always been a stylish guy. Now the OutKast member will bring his sartorial ideas to Tretorn, a 126-year-old Swedish footwear and outerwear brand.
Women’s Wear Daily reports that Benjamin has signed on to be an influencer and designer for Tretorn and appear in their global campaign in the fall for the 50th anniversary of their Nylite sneaker. He will also update the Nylite's traditional style and create new silhouettes.
In addition, the 41-year-old rapper-actor will design some apparel for the footwear company. According to Nick Woodhouse, a marketing rep for Tretorn, Three Stacks is the perfect person to represent their shoe line.
“We wanted to work with Andre because he resonates with all ages and he’s an OG," he told WWD. "He’s not a flavor of the month. There are a lot of terrific, young influencers out there, but Andre is established. These young kids are reaching out to him to collaborate. That’s why we did this.”
Dre has been dipping and dabbling in the fashion world for several years now. First with OutKast in the early 2000s and then later launching his own apparel line called Benjamin Bixby in 2008.
It's good to see Andre 3000 back in the fashion spotlight, but what about that solo album though?