A-Trak, DJ Premier, Diplo and More Cameo in Blog House Doc
With the prevalence of cheap recording software, remix culture has vaulted electronica influences and sounds into the mainstream and underground at a rapid clip. Chances are, if a popular hip-hop artist has a hot track, you’re going to get a stack of new versions that are calibrated for success in night clubs. A new documentary entitled ‘The Electro Wars’ explores the broadening of electronic music through blogs, a genre dubbed Blog House. Featuring A-Trak, DJ Premier, Diplo, Lil Jon, Pitbull, Spank Rock, Ninjasonik and more, the film got some rave reviews at the 2010 Winter Music Conference (WMC) in Miami and is gearing up for a wider release later this year.
“Look at A-Trak,” says DJ Premier calling out the hip-hop DJ in the trailer. “A-Trak spins a lot of that stuff now in the club that he DJs at, but he was a battle DJ.”
“I’ve been DJing for a very long time,” adds A-Trak. “I’ve been DJing for like 14 years. I was a hip-hop DJ for most of my career. The last couple years I’ve been into dance music more.”
Director Stephen Alex Vasquez explains that because there are so many remixes and blogs nowadays, the entire marketing game for artists has become difficult. He wants to explore what happens if artists like Kanye West welcome remixes but too many get into the game and quality becomes too poor. Admitted LMFAO‘s Redfoo, “Kanye was very unhappy when we did ‘Love Lockdown.’ Kanye was upset.’ On the flip side, the movie touches on the fact that West also sampled one of the most popular dance tracks in the world — Daft Punk‘s ‘Harder, Better, Faster, Stronger‘ — and morphed it into another hit, his ‘Graduation’ track ‘Stronger.’
Check out the ‘The Electro Wars’ trailer after the jump.