It's a big day for Queens-repping crew World's Fair. In addition to dropping their hilarious new video for '96 Knicks,' the group announced that they have signed with Fool's Gold Records.

We'll be hearing the result of this deal sooner than you might think. World's Fair are ready to release their debut album, 'Bastards of the Party,' on the indie label on Sept. 3. And to celebrate, they scheduled a ridiculous/phony press conference that doubles as their '96 Knicks' visuals.

The video gives each member of the crew time to shine in front of the camera and it moves so quickly that you'll end up watching it at least three times to digest everything that happens.

There's a fake TMZ sighting, a news ticker poking fun at the rappers' bad habits, and a raucous party, among other things, going on here. Oh, and good luck not rapping along to the 50 Cent-referencing hook.

You can watch the video below. The track is from Peter Rosenberg's 'New York Renaissance' mixtape that you can get on Dat Piff.