Will.i.am Launches Green Fashion Initiative

Black Eyed Peas frontman and producer Will.i.am has a launched a new campaign to recycle plastic "junk" into usable fabric. The campaign is a joint effort between non-profit organizations Green For All, Rethink and the League of Conservation Voters.

On Tuesday (Feb. 23) Will.i.am presented his new initiative at the National Press Club, where he stressed the urgency of the project. The Grammy Award-winning artist explained that during his group's extensive touring, he began to realize how many plastic bottles were left behind after shows. Will hopes to turn this plastic garbage into clothing, in an effort to help create a "green" fashion initiative. "You could potentially follow that water bottle onto somebody's back. By not leaving junk you are contributing style, fashion, enabling new fashion designers utilizing this fabric," he said. "You see water bottles not as containers that houses water, but eventually clothe your body."

For the remaining dates on The Black Eyed Peas' U.S. 2010 tour schedule, vendors will be on hand to collect plastic bottles that will then be recycled into fashion merchandise. Will.i.am told the press that he was doing his part to help Obama with his campaign to create green jobs. "We should take the effort to assist, and that's why we're doing what we're doing on our tour to take a load off of his [Barack Obama's] laundry list," he said.

Will.i.am and The Black Eyed Peas are currently performing the U.S leg of The E.N.D. World Tour.