Contact Us

Usher Performs at Belvedere, Product Red Launch Event

C Flanigan, FilmMagic

As The BoomBox previously reported, Usher is teaming with Belvedere Vodka for a new (Product)Red campaign, with proceeds from each liquor bottle going towards fighting the Global AIDS epidemic. Last night, in the middle of the hustle and bustle of Grammy week, Usher kicked-off his partnership with Belvedere Vodka and Product Red, with a performance.

Usher who took the stage for well over an hour, performing a bevy of his hits — ‘OMG,’ ‘U Remind Me,’ ‘Nice & Slow’ and ‘Love and Friends’ — appeared alongside New York DJ, Fatman Scoop. “I’m deejaying for Usher but I believe in things that have to do with social responsibility,” Scoop told The BoomBox. “This is an event [that supports] things that have a heart. I believe in it because we can take your money all the time, artists in entertainment, but if we don’t give anything back then we can’t prosper.”

In what is turning out to be a stellar career for Usher, the 31-year-old has been going non-stop since the release of his sixth album ‘Raymond V. Raymond’ in March. Last week the singer was overseas for the European leg of his successful OMG tour, and also performed at the Super Bowl halftime show. Next up Usher will hit the Grammy stage, and recently announced a second round of touring stateside.

Other celebs in attendance at the event included Jermaine Dupri, Jamie Foxx, Estelle, Melody Thornton and Chelsea Handler.

Watch Usher’s ‘U Remind Me’
if(typeof AOLVP_cfg===’undefined’)AOLVP_cfg=[];AOLVP_cfg.push({id:’AOLVP_75029853001′,’codever':0.1,’autoload':false,’autoplay':false,’displaymnads':true,’playerid':’89761511001′,’videoid':’75029853001′,’width':476,’height':357,’playertype':’inline’,’stillurl':’dynamic’,’videolink':’#’,’videotitle':’dynamic’,’videodesc':”});

Recommended for You

Around the Web

Best of TheBoombox

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for The Boombox quickly by connecting your Facebook account. It's just as secure and no password to remember!