Contact Us

Tyler the Creator Shows His Other Side in ‘Glowing’ Video

From his lyrics to the artwork for his albums, Tyler the Creator is quite a creative man. So it’s not too surprising when the Odd Future leader puts on his other arty hat and directs videos.

‘Glowing,’ by an artist who remains anonymous, is a dreamy pop song that sounds like something out of the late ’60s and early ’70s. The track is far removed from Tyler’s own hard rhymes. However, the rapper clearly presents a romantic and beautiful visual, which depicts the progression of a couple’s love from childhood to old age. And despite all the bad things that occur — from war to poverty — the two stay together.

“This was a song I heard nine months ago and couldn’t get out of my head,” Odd Future manager Christian Clancy told NPR. “We thought it would be a cool opportunity for Tyler to show another side of himself. I played the song for him on a plane, not knowing whether he would like it (he’s a tough audience), and he did. What people take from it is up to the viewer I suppose. Controlling the narrative seems contradictive to the point. For me it’s a challenge to the assumption that ignorance is bliss, and that challenge is as timely as it’s ever been.”

Looks like Tyler the Creator is stepping out of his comfort zone.

Recommended For You

Around the Web

Best of TheBoombox

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://theboombox.com using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for The Boombox quickly by connecting your Facebook account. It's just as secure and no password to remember!