The Weeknd Teams With New Era For Limited XO Snapback
Six hundred fans of the Weeknd received a limited-edition New Era snapback made in collaboration with his brand, XO, at a June concert at Toronto’s Mod Club. And now, the rest of the world can get their hands on the headwear.
The snapback is an exclusive release to further build the anticipation for the Weeknd’s upcoming album, ‘Kiss Land,’ which drops Sept. 10. And to say that the pieces are exclusive would be an understatement.
Despite only recently going on sale on the singer’s web-store, they’re already out of stock. They might get some more, though, so keep an eye out if you need to rep your Weeknd fandom on your cranium.
You can view the teaser video for the snapbacks below. Under that you can see what they look like.