The Weeknd Teams Up With H&M to Launch ‘Spring Icons’ Collection
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The Weeknd is already taking on the sneaker world as a Global Brand Ambassador for Puma and now he’s launching an apparel line with Swedish retail giant H&M. The Canadian singer has created a streetwear-inspired collection for the retailers’ Spring Icons Collection.
The line boasts 25 items that includes T-shirts, denim jeans, a bomber jacket, hoodies and a faux-leather moto jacket. “For my generation, the bomber jacket is like a replacement for the suit jacket,” The Weeknd tells Billboard about his line. “It’s a piece that men wear every day, and it’s something that I would wear for any occasion, whether it’s on the street or going to an awards ceremony. For me, bomber jackets are smart, but they are also street and have a lot of attitude.”
H&M’s head of menswear design, Andreas Löwenstam, enjoyed working with The Weeknd to develop this special collection. “I was really nervous to begin with when we started to show the collection,” he said, “but after having gone through all pieces carefully, Abel [Tesfaye, The Weeknd’s real name] turned to us and said: ‘You really nailed it, this is what I hoped from a collaboration with you guys.'”
The Spring Icons collection will arrive in H&M stores and online starting on March 2. Check out the photos below to pick out your favorites.